It looks like Summer Walker is moving on up to the executive level with the launch of her very own imprint, “Ghetto Earth Records,” which is a joint venture deal with Interscope Records. She recently announced her label and spoke about her new venture within the industry.
Summer said to Billboard, “I came up with Ghetto Earth because earth is ghetto. I don’t wanna be controlling over my artist’s music. I want them to be fully involved in everything they put out. I’m just here to support and help them get to wherever it is they’re trying to go in life.”
With the launch of her label, Summer already has her first artist, which is NO1-NOAH, who collaborated with summer on her latest EP “Life on Earth.”
“I feel like being on Summer’s team is the right home for me to be as creative as possible as an artist,” said NO1-NOAH. “She’s really understanding of what a true artist is, as she is one herself.”
As many of you know, last year Summer Walker released her debut album “Over It,” which reached No. 1 on Billboard’s Top R&B/ Hip-Hop Albums Chart. It has become the most-streamed album by a female artist on Apple Music in 2020, and also won the Soul Train Award for “Album of the Year.”
Nicole Wyskoarko, EVP/Co-Head of A&R of Interscope Records added, “Summer is a true visionary. She’s writing her own rules as one of the most talented artists in R&B music today and is now adding entrepreneur to her vast repertoire. Summer brings an unapologetically outspoken and empowering voice to Ghetto Earth and a radically different and much-needed perspective to developing emerging talent such as NO1-NOAH. We are thrilled that Summer has chosen Interscope as Ghetto Earth’s partner and home.”
Congrats to Summer Walker on her new business venture.
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TSR STAFF: Jade Ashley @Jade_Ashley94